What is meant by SMS Service Provider?

Bulk SMS are messages that are sent to a large number of people. It is not like the normal one to one SMS that we send. Such bulk messaging is sent by various business companies, firms, organizations, banks, educational institutions etc. Bulk SMS are sent by the companies to the customers to advertise, market, promote, reminders, get feedback and to give some information about their product or service. Bulk SMS can be broadly divided into two: Promotional SMS, that promotes a product or service and Transactional SMS that sends OTPs and other reminders. These bulk SMS can be sent to numerous people only with the help of software. It is only with the help of these software packages that we can add as many phone numbers we want to and can send the bulk SMS to a large group of people. Bulk SMS Service Providers are nothing but the one that acts as a bridge between the various mobile network operators and SMS service users by providing the gateway to send bulk SMS to the users. SMS service Providers are otherwise also called as SMS gateway providers, SMS brokers and SMS resellers. Some of the most commonly used APIs by the SMS service providers include FTP, Email, HTTP and SMPP.

Now if you want to send bulk SMS to your customers then, it is really important that you choose the right Bulk SMS Service Provider. There are various criteria that you should look into before selecting your Bulk SMS Service Provider, of which some of them are security, cost of an SMS, delivery speed of an SMS, support and various other customization properties and options. There are also SMS service providers that allow you to attach images, word documents, PDFs and other files with your SMS. The SMS service providers charge you in two main ways, credit based and SMS based. You can choose any one of them based on your requirement and convenience.

Thus Bulk SMS services are one of the most cost effective methods for small business firms and even large enterprises to have contact with their customers. Make sure that the Bulk SMS Service Provider that you choose to promote your business serves you right.



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